Venkuj.cz
An outdoor e-shop for the cold season — from brief to launch, with tracking and an ad account
www.venkuj.czThe brief: build an outdoor gear e-shop in time for the autumn season. The lead product is a heated seat pad for stadium stands, the waterside and the hunting blind, with night vision, gloves, vests and bundles for hunters, anglers and fans around it. The client did not want to hold any stock, so the store had to rely on supplier fulfilment and say so honestly to the customer: delivery in 6–10 working days, free shipping within the Czech Republic and 30 days to return goods. The deadline was set by the weather — a store that is not ready before the first frost only sells what is left. And from day one it had to be ready for paid advertising, not merely exist: purchases tracked, a product catalog in place, and no first ad spend wasted on a missing legal page or broken tracking.
How we did it
The exact process behind the results. No luck — just deliberate strategy, step by step.
A store structure that follows how people search: heating, optics, fishing, lighting, for dogs, gifts and bundles. The lead product is visible right at the top, not buried in categories
A custom Shopify theme instead of an off-the-shelf template: a dark homepage with one clear call to action, four trust points under the button (free shipping, 30-day returns, card payment, Czech support) and prices formatted as “1 490 Kč” so they do not read like a translation
A product page built around one question: why buy now. Shipping, guarantee and the quantity discount sit right at the cart button, not on a separate page nobody opens
Bundles (Stands, Hunting Blind, Angler) that raise order value without more expensive ads, and gift cards for the Christmas season
A side cart with clear totals and no extra steps. Card, Apple Pay and Google Pay — cash on delivery was left out on purpose, because uncollected parcels would eat a new store's margin
Legal pages finished before launch: terms and conditions, returns, shipping and delivery, contact with seller identification, and a privacy policy in Czech
Tracking from day one: Meta pixel with the Conversions API (browser and server), a product catalog and a product set for the “Winter Tips” campaign
An XML feed for Heureka and Zboží.cz and an SEO base: titles and descriptions for products and collections, image alt text, structured data, and technical collections hidden from search
A blog with four guides on what people ask before buying — how to choose night vision, what to bring for ice fishing, how long a heated seat pad lasts, and gifts for hunters, anglers and dads
Rules we set in advance: no fake reviews or invented countdowns, no health claims on any product, and ad copy only about what the product really does (battery life with a power bank is about 8 hours, not “all night”)
Numbers that speak clearly
The store runs on venkuj.cz with the full range, legal pages, payments and a connected ad catalog. Purchase tracking works in the browser and on the server, so advertising shows what it brings in from the first day. The store is new and the season is only starting, so we are not publishing revenue, ROAS or order counts yet — we will add them once they come from real operation. What is finished is what everything else rests on: a store that carries the full range, is legally in order and can measure what advertising earned.
Tell us where you want to grow.
A 30-minute call: we go through your website and numbers and tell you straight what makes sense. If nothing does, we'll say so too.
- We listen first, then propose a solution that actually fits you
- No complicated contracts — just mutual trust and results
- We're a small team, so you always know who's working on your project
Or email us directly at info@appamedia.com
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