Shopify DevUSA MarketCRO

Lumina Lab

LED light therapy e-commerce — US market

www.luminalab.us

US market expansion was failing due to a slow Shopify store (PageSpeed score 32) and 62% drop-off in the purchase funnel. Existing campaigns had CTR below 0.51%.

32→95PageSpeed score
-62%drop-off eliminated
↑ CTRfrom below 0.51%
Custom LPconversion page
// Our Approach

How we did it

The exact process behind the results. No luck — just deliberate strategy, step by step.

1

Complete Shopify rebuild for speed and conversions

2

Custom conversion landing page with optimized funnel

3

Meta Ads DCT (Dynamic Creative Testing) campaign

4

Elimination of critical checkout bottlenecks

// Results

Numbers that speak clearly

32→95PageSpeed score
-62%drop-off eliminated
↑ CTRfrom below 0.51%
Custom LPconversion page

Radical Shopify speed optimization and a custom landing page eliminated 62% funnel drop-off. Dynamic creative campaigns significantly improved CTR and conversion rate.

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  • We listen first, then propose a solution that actually fits you
  • No complicated contracts — just mutual trust and results
  • We're a small team, so you always know who's working on your project
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Or email us directly at info@appamedia.com

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